Through traditional direct sales teams and new-age FinTech integrations, Chola's Small and Medium Enterprise (SME) vertical has experienced explosive growth. Offering supply chain financing, equipment funding, and machinery hypothecation across dozens of co-located hubs allows small businesses to rapidly secure capital. 3. Secured Loan Against Property (LAP) & Home Loans
A critical part of Chola's "leap" in sales figures is their "Top-Up" loan strategy, allowing existing customers to access additional funds with hassle-free processing. Chola Smart Sales – Apps on Google Play
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Let’s break down the phenomenon.
: Field executives can create new leads on the go and monitor their real-time status. Through traditional direct sales teams and new-age FinTech
: Timely SMS alerts ensure that no lead is neglected, keeping the sales pipeline moving.
By equipping the sales team with immediate pipeline access through mobile apps and reinforcing compliance via the LEAP portal, Chola has realized substantial bottom-line improvements. Secured Loan Against Property (LAP) & Home Loans
To sustain its leap to the top of the non-banking financial company (NBFC) sector, Chola deployed two foundational internal frameworks:
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