Let me know which part of the method you want to explore next. Share public link
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If yes, radicalize and simplify it, or hand it off to a lower mental process.
Most presenters build pitches using their neocortex—the advanced, analytical part of the brain responsible for complex logic, data processing, and long-term planning. They naturally assume their audience will receive the pitch with the same analytical mindset. Let me know which part of the method
However, neuroscience reveals a critical bottleneck: every piece of incoming information must first pass through the primitive, evolutionary core of the human brain, known as the (or croc brain). How the Crocodile Brain Filters Your Pitch
You cannot use Neocortex logic to override a Croc brain rejection. You must pitch to the Croc first (novelty and safety) to get access to the Neocortex.
Because the Croc Brain views anything complex or boring as a threat to its energy reserves, it immediately ignores, distorts, or rejects the pitch. To win the deal, you must tailor your presentation to pass safely through the Croc Brain filter. The STRONG Method If you share with third parties, their policies apply
: Make them prove why they are the right partner for your project. Breaking the Power Frame
This frame belongs to arrogant, high-status executives who assert dominance by making you wait, checking their phones, or breaking protocol.
Framing is a critical component of the pitching process. By framing the conversation, you set the context and establish the terms of the discussion. This can be done through a variety of techniques, including: If yes, radicalize and simplify it, or hand
In the modern economy, the person who can command attention and flip the script is the one who wins the deal.
Introduce yourself, set your frame, and briefly showcase an impressive track record. Do not spend time on long introductions or corporate pleasantries.
To win, you must bypass this filter by making your message simple, novel, and intriguing. The S.T.R.O.N.G. Method