Primus Rewe Group Official
: Streamline the introduction of thousands of new staff members annually into the group's retail and logistics divisions.
Primus REWE Group: The Core of Employee Development and Digital Training
PRIMUS serves as the central hub for a wide variety of training content. The courses are aimed at all levels of the company, from experienced professionals and managers to students and apprentices. The goal is to strengthen professional skills and prepare employees for the ever-changing challenges of their work environments. primus rewe group
Strengths
Primus focuses on leveraging the collective buying power of REWE Group's diverse brands—including , PENNY , and toom Baumarkt —to optimize costs and streamline supply chains. Its primary responsibilities include: : Streamline the introduction of thousands of new
However, the year was not without its pressures. While revenue surged, profitability faced headwinds. EBITA fell to €1.53 billion in 2025, down from just under €2 billion in 2024, while net profit dropped from €1 billion to approximately €525 million. This decline was not a sign of failure but a strategic choice. REWE Group CFO Telerik Schischmanow explained that the "temporarily subdued earnings development" was fully expected due to "targeted investment in future viability," including the planned launch of a customer loyalty program and ongoing investments totaling €2.5 billion in 2025. This "invest-to-grow" strategy highlights the group's long-term vision over short-term gains.
To safeguard sensitive internal data, candidate personal information, and proprietary purchasing logs, the company enforces strict biometric and single sign-on (SSO) strategies. The Passwordless Employee App The goal is to strengthen professional skills and
The REWE Group's corporate architecture is built around its flagship retail and tourism brands. At its helm, the Management Board is currently led by CEO Lionel Souque, with Jan Kunath serving as Deputy CEO. The board was completed in 2023 with the addition of Chief Digital and Technology Officer (CDTO) Christoph Eltze and Chief Financial Officer (CFO) Telerik Shishmanov, signaling a strategic focus on digitalization and fiscal resilience.
When consumers in Central and Eastern Europe think of grocery shopping, names like Billa, Penny, or Selgros often come to mind. Few realize that these disparate banners are united under a single, powerful operational umbrella: the . Acting as the strategic holding company for the German Rewe Group’s international arm, Primus is a logistics and retail powerhouse that bridges Western efficiency with Eastern European growth.
Primus does not look the same in every location. The Primus Rewe Group employs micro-marketing: